Pepsi Bandplugged is a band contest that has been taking place for more than 10 years where young local musiciand get the chance, every year, to show their talent to 5 of the most important critics and musiciand of the local scene.
In 2012, the band contest took an unexpected twist: battle of the bands, where each contestant would challenge each other to the publics vote for the chance to win a tickewt straight to the finals.

The advertising campaign claimed "the decision is in your hands"!
This is the graphic and TVC campaign we created at JWT Uruguay.

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