The Grazery - Logo and Branding
Logo design for a healthy fast food restaurant based in Melbourne. The client's objective was to franchise this brand and create a chain of smart casual restaurant and take away shops. He needed a simple and memorable logo, a solid brand and a refresh in his image. I simplified and iconified the logo and added a secondary colour to the branding in the form of a band of slanted stripes. This brand later evolved to include a handwritten font adding a more relaxed character for example in the packaging and on the menus (both trifold printed and in-store boards). I also included stripped back photos in the menus following the trend in fast food board menus in-store. I've worked for this client for over 5 years and created graphics for the restaurant walls, signage, fridge stickers, van wrap and posters for promotions and special services.